Posted by ICCRR in News on 12/7/2021

December 7, 2021

Dear Child Care Providers,

Have you heard of Count the Kicks? It is an evidence-based stillbirth prevention and awareness campaign that teaches the method for, and importance of, tracking fetal movement daily in the third trimester of pregnancy. We are partnering with Count the Kicks to educate and empower expectant parents to make kick counting a common practice. We invite you to learn more about this successful public health campaign and how it can make a difference in the lives of families you serve.

Count the Kicks is a SIMPLE and FREE way to check on baby’s well-being and improve the chance of delivering a healthy baby. Every year in the U.S. nearly 24,000 babies are born still according to the CDC. Stillbirth occurs in one out of every 167 pregnancies nationwide, and a disproportionate number of babies are born still to African American, Hispanic and Native American women. According to the CDC, a Black woman is more than twice as likely to lose her baby to stillbirth than a white woman. Research shows a change in a baby’s normal movement pattern is sometimes the earliest or only indication that a baby is in distress and needs to be checked by a healthcare provider.

The Count the Kicks campaign has educational materials to help you have a conversation about kick counting with the expectant parents you serve. These materials, including brochures, posters and app reminder cards, are available for FREE in more than 10 U.S. states and can be ordered for a low cost in other states. In addition to their printed educational materials, which are available in English and Spanish, Count the Kicks has a FREE kick counting app that is available in 12 lanugages in the iOS and Google Play app stores.

The Count the Kicks public health campaign was created by Healthy Birth Day, Inc., a nonprofit founded by five Iowa moms who each experienced a stillbirth or infant death in the early 2000's. In the first 10 years of Count the Kicks in Iowa, the state saw a nearly 32% reduction in their stillbirth rate while rates in the rest of the country remained relatively stagnant.

Are you ready to get started? Go to CountTheKicks to order educational materials to share with the expectant parents you serve. Visit Count the Kicks Academy for Providers to find digital tools and resources, including a childbirth ed lesson plan and educational videos (for internal training and patient education).

Join Heathy Birth Day, Inc. and Child Care Resource & Referral to make Iowa a safer place to have a baby.

Warm Regards,
Regional Directors
Iowa Child Care Resource & Referral


Tags: count the kicks , stillbirth , healthy baby , delivery , expectant parents

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